Have you ever tried to explain Extended Producer Responsibility (EPR), industry-led stewardship programs or BC recycling regulations to someone? If so, you’ll appreciate that a traditional 30-second “elevator pitch” doesn’t do this waste management model justice. Check out how we have worked around this challenge. We are pleased to report that we have undertaken the production of a series of explanatory animated videos, of varying lengths and contents, that are intended to give our various audiences an understanding of the program and show why it provides a viable blueprint for future programs elsewhere. The video above is the first in a series. Please stay tuned for more.